Press
CC Brings a Taste of the Sea to SS11
CC has brought sea, sun and glamour to its seasonal collection for 2011 as actress Jane Seymour celebrates her 7th season as the face of CC.
Cinched waists and striking embellishment are key elements to CC’s new Spring Summer wardrobe. Tailored casuals, nautical stripes, bright colour and graphic detail encapsulate femininity and the look of St Tropez married with tropical glamour.
CC has emphasized dresses with midi and maxi lengths for a versatile, feminine summer wardrobe, capturing the flavour of a contemporary nautical vibe. Oversized flower prints and full skirts offer a flattering summer wardrobe establishing the feel of a luxurious summer getaway.
Maritime inspired pieces such as our stripe sailor jacket and the tailored navy linen jacket with exagerated shoulder detail and ticking stripe lining, and the rope print maxi skirt will make you feel as though you’ve just stepped off a yacht in the South of France. Alternatively, our feminine cotton flower print dress and frill edge jacket in tulip pink brings decadent colour and a touch of tropical travel to your summer wardrobe.
Relaxed tailoring comes in the form of the cream linen boyfriend blazer to be worn with the circle print blouse and co-ordinating peg leg trousers for a smart yet stylish ensemble.
This season sees a variety of trouser shapes from the highwaisted to the peg leg to the skinny, team with an embellished jersey top or a draped blouse for an effortless look.
Evening wear sees a strong emphasis on luxurious fabrics. The black mesh midi dress with mini gold polka dot is the perfect dress to take you from the office to alfresco after-work drinks whilst lace makes an impression with the black lace dress with gold lining inspiring a 50’s look for delicate, tasteful evening wear.
For further information/images/samples, please contact:
Rachel Wiseman / Ariane Chui in the [Austin Reed/CC/Viyella] Press Office on:
020 7534 7832/7803 rachel.wiseman@austinreed.co.uk / ariane.chui @austinreed.co.uk
